Podcasting Is About Listener Retention.
The most successful podcasters understand that one metric outweighs the lot: Listener retention. Forget boosting your audience, increasing your downloads, or how big your social audience might
The most successful podcasters understand that one metric outweighs the lot: Listener retention. Forget boosting your audience, increasing your downloads, or how big your social audience might
When I’m scrubbing through podcasts, working to find something worth listening to, bad audio is an immediate skip. There are a lot of aspects that make it
What do people want to listen to? Seriously… take a second and ask yourself. Then again, what do you want to listen to? Listen to a few
The goal is to capture the potential listeners’ attention! While branding and audience play a rather large role, the most important aspect of podcast intro music is
If your production doesn’t appear to have some effort put into it, you’ll never get new listeners. At least not drive-by listeners. In business, this is the
The key to building an audience is less about gaining subscribers and more about keeping them. Like finance, compound growth is your friend. One of these blogs is
There are three ways to approach a podcast work-flow and I see consistent results 1. The Lazy Way 2. The Half-Ass Way 3. The Pro Way When
Let’s set some ground rules. We’ll first assume that you have nothing but a computer, and you’re going full DIY. We will look at time invested, and
I just got off a consultation chat with a new podcaster. He is prepping to build a great podcast. He is incredibly passionate about his subject matter,
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