The goal is to capture the potential listeners’ attention!
While branding and audience play a rather large role, the most important aspect of podcast intro music is to capture the attention of the listener.
Func You Up, a wellness and nutrition podcast delivers this 100%.
Max Martin, a Swedish record producer, learned early on that it’s important that audio delivers something unique in the first 4 seconds of being played. You’re being judged, and the listeners are selfish. Every one of them is saying, “entertain me.”
While you think it’s clever to use ripped music because it’s popular (but illegal), or the most popular tune on ShutterstockMusic.com, what you should search for is something unique that stands out from the sea of under-produced podcasts.